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Video responses from your sales staff to leads from inquiring customers regarding vehicles in your new and used inventory offers you a distinct advantage over simple e-mail or phone responses.  When a lead comes in for a new vehicle you can assume the customer is sending out multiple e-mails for similar vehicles in the same time frame to different dealerships.

Lets say the customer sends out three e-mails to three different dealerships for a white 2018 Chevy Camaro 2SS which they all have in stock and on their websites.

Dealership #1 sends an automated e-mail reply stating they are on it and will be in touch very soon but after three hours the customer still hasn’t received a reply from a salesperson.

Dealership #2 sends a reply directly from the sales manager saying hello to the customer while passing off the e-mail to a sales associate, the sales associate then replies that it would be best for the customer to just come in as soon as possible to see the car.

Dealership #3 sends a reply within one hour with a personal video to the customer about the car.  The sales person starts the video while standing in front of the car, referring to the customer by name and then does a walk around while outlining specs and features about the car that the customer may not be aware of.  The sales person also goes over current incentives and urges the customer to come in and see the car in person.

Video responses work and its because dealership #3 has already started to work for the customers business while also putting a name to the sales persons face, showing that the car is in stock and as advertised and stated that its a great time to buy due to current incentives and specials.

For a customer inquiring about a used car in your inventory video responses work fantastic to show the condition of the vehicle and that its still in stock.  These work particularly well for customers that are a distance away so there are no surprises when they travel to come see the vehicle.  It also puts a face to a name and again shows the dealership is already working for the customers business.

 

 

The vehicle display pages (VDP) on your dealership website or better put “online showroom” are the most important pages of your website when it comes to showcasing your pre-owned inventory in an elegant, informative and inviting manner for the online shopper.  Some readers may remember the days before auto trader had an online presence when they relied on magazines and all you had to go off was a tiny black and white picture and a short description.

The tiny black and white photo could hide multiple flaws, especially if the vehicle was used, so we went off the description and it had to tell even more of the story to form an opinion of the history and condition of the vehicle.

So when you came across the used car you were looking for at ABC Used Cars and all the description had was:

“pb,pl,ps,ac,roof,bucket seats,tint,v8”

You didn’t exactly have much to go off, especially if you knew the car already came standard with most of those options anyway!

Now we have vehicle display pages on dealer websites that can house dozens of high quality pictures, walk around videos, carproof reports and still an all important description and you have to use it to tell the story and history about the vehicle such as:

“Local trade-in from one of our long time customers, very clean, one owner, professionally maintained at our dealership since delivery, no accidents, garage kept with a clean carproof report.  This is one of the cleanest and best examples of a 2014 Grand Cherokee you will find, call now to arrange an appointment to test drive 555-123-4567”

This is short and sweet, informative, honest and includes a call to action along with a way for the customer to make immediate contact.  Match this with quality photos from all exterior angles, dash, seats, rear cargo area, each wheel and a beauty shot in front of your signage for the best VDP experience you can make for the customer.  Selling the sizzle has to begin before the customer even shows up!

Lets discuss new car dealer leads that come from two abundant places, the manufacturer website and the dealers own website.  Leads that come from the manufacturer website usually come at the ending process of a customer building and pricing a vehicle of their choice.  Once completed they will be asked to put in their zip code or postal code to find the closest dealer.  These leads tend to be feelers, asking the age old question of something along the lines of – what’s your best price?

While that sounds like its coming from a person prepared to buy right now, it’s usually the opposite.  People tend to head to the manufacturer website when they are very early in the information gathering process and when they send you the best price email, they are seeing what the car really is going to cost them, before they continue shopping around.

On the other hand, leads that come directly from the dealership website tend to when the customer is nearing the end of the information gathering process and now they are serious about buying.  These are also the customers that have been all through your website and don’t send a lead at all, they just show up ready to deal because you have the car they want in your inventory.

Identifying different stages of leads in relation to the buying process is extremely important in new and used car sales today.

New and used car dealership digital marketing services by Boost Digital.  We generate more leads and convert them into customers for new and used car dealerships all over North America.  Reputation management, video, social media, marketing budget analysis, website analytics overview, customer reviews analysis and improvements, Google adwords and remarketing, website updating and testing, chat, texting.  We are car people and know what it takes to sell more cars with proper new age advertising.  Contact us for a free consultation today!

Not very long ago Google didn’t have much in place to gauge site A against site B in the way of actual content quality, in the name of SEO as to how well it ranked organically.  You could literally pack the site full of spec keywords and have your links all over the place and magically start ranking on the first page.

The somewhat recent Panda 4 update changed all of this, and what they look for now is not just keywords and affiliate links, they are looking for quality content.

Quality content is not cut and pasted articles from other sites, or even re-written content from other sites.  It’s content that is unique to your website that shows Google you are an expert and a worthy place for people to come for information.  One step further are embedded videos into articles, properly tagged images and content frequency.

The more often you post new and unique content, the more often Google search bots will be hanging around and indexing your website.  Many SEO people were upset and shocked when the Panda 4 update was announced, but all it’s doing is making the web a better place – to find useful quality information.

With the new update Google doesn’t want to see four basic things anymore, which are auto-generated con­tent, affil­i­ate pro­gram con­tent, scraped con­tent, and door­way pages.

Every business has experts, find them and have them write content for your website – frequently – and you’ll be way ahead of the pack.

Years ago we’d open the phone book when we needed a service. We’d pick the best looking ad and call that number and deal with whatever service we actually received.

It’s different now, people look you up online instead of though a phone book and now there are online reviews and ratings pertaining to your business as well. Are you on top of what’s being said about your company online? Do you know how?

Online reputation management is a service we offer at Boost Digital. We can establish your online reputation, manage it or repair your damaged reputation via a series of important steps.

In todays business world you need a flawless online reputation – and we can help, contact us today for a free consultation.

Web visits can be boosted in a myriad of false ways in this day and age and this is what you must watch out for when looking for a digital marketing partner. The true measuring stick of your websites traction with visitors is its bounce rate. The bounce rate is the percentage of visitors that leave your site as soon as they get to it.

A poor bounce rate means many things but essentially it suggests that you’re advertising in the wrong places, have a poor website or have been scammed by a company that increased your web traffic in false ways.

We’ve organically lowered our clients bounce rates from over 87% to under 9%, which means visitors on their websites longer and looking through more pages which leads to more conversions. Contact us now to help you optimize your web traffic and not let any visitors fall through the cracks.

Content marketing agency toronto

Content marketing is the procedure of creating relative and engaging content that changes or enhances a potential customers behavior.  Content marketing is often used for soft selling purposes.

An example of this would be a how-to video involving your product / service or blog posts that involve it.  This is also content that you own – but keep in mind it isn’t exactly free either if you need someone other than yourself to do it, or better yet, someone to do a good job at it for your business.

Most content marketing also has to line up with Googles new Panda update to ensure you are doing everything you can to rank higher organically. 

Content marketing is a way to show off your product or service to make it more compelling to the viewer, rather than a blaring television or bland magazine ad, and its being done by a myriad of large corporations simply because it works.  The most popular venues of content marketing are blogs and video, but podcasts, webinars, newsletters and even mobile apps are all popular forms of content marketing.

If you want to enter the diverse would of content marketing and aren’t sure where to start, please contact us and we’ll show you the ropes!

 

SEO company in toronto

This is a popular question and it has many answers – how long until you’ll start seeing an improvement in organic rank from a content marketing campaign?  Truthfully – it depends.

How Established Is Your Website?

If your site is brand new and you are in a competitive space it’s going to take months and the campaign is going to have to be fairly substantial.  Older websites that are already proven and trusted by search engines will respond much quicker – as the search engines will gobble up what you have, rather than assessing it first.  Real word example?  First date versus a third date – prior establishment is key.

What Industry Are You In?

If you are in a busy industry with a lot of competition this will tack time onto your results-o-meter as well.  Thankfully we have amazing tools that can show continuous ranking improvements, time on site, visitors and conversions.  Many will say that on average it can take around 4 months to see the full benefits of a content marketing campaign but you can monitor and report its success with ease, as well as make tweaks to the campaign in real time.

If you are interested in starting a strong content marketing campaign and don’t know where to start contact us now and we can show you the ropes on how to get more website traffic and leads for your products or services.

 

 

dealership-digital-marketing

At Boost Digital we have over a decade of specific OEM and dealership level automotive marketing under our belts.  The days of buying overpriced newspaper ads, bus ads or even billboards are over.  Over 80% of new car buyers spend an average of 9 hours doing online research before even entering a dealership – which means the modern car dealership has to be online, in several facets, or they lose out.

These are facts.

Both new and used car dealerships must be ranking well organically, have strong pay per click campaigns and be on the cutting edge of social media and video.

On top of that, car dealerships also have to keep a watchful eye on their online reputations.  With all the review sites out there, which ones do you focus on?

We have all the answers and have helped multiple dealerships move away from overly expensive and untraceable outbound marketing and switch to prosperous, less expensive and traceable inbound marketing campaigns.

We can get you present on the internet, raise your review scores and get you active on social media and video.

contact us and sell more cars, it’s simple.